Giving Your Business a 2019 Digital Tuneup

Giving Your Business a 2019 Digital TuneupCredit Uber Images/Shutterstock All businesses are digital in some aspect. Everything from a traditionaldowntown storefront to a startup drone delivery service touches the digital realm. Between finding new customers andstaying connected to current ones, there is much to consider foryour business strategy inthe new year.Heres howto digitally tune up your business in 2019.1. Give your digital platforms a review.Spring cleaning is the common home ritualto take stock of how things are organizedand generally spruce thingsup. The new year is a good time to embark on such an endeavor for your business. Ensuring that your website is clean, responsive and easy to navigate is essential. Whether youve outsourced this to an agency or opted for one of the do-it-yourself services, you shouldtake some time to consider the look ofyour website, which is often your first and best impression to the world.Broken links, missized imag es and outdated design areall turnoffs to website visitors. Connect with your agency or ask someone on your team to give recommendations if youre unsurewhere you should be headed with your web presence.Editors note If youre looking for information to help you choose the online marketing agency thats right for you, use the questionnaire below to have our sister site BuyerZone provide you with information from a variety of vendors for free.2. Yes, you probably should pivot to video.The trend of pivoting to videomightvebecome overused, but video offers a number of distinct advantages.Cisco research predicts that by 2019, video will claim more than 80 percent of web traffic and most companies already have video as parte of their digital marketing strategy. Video can often better engage and tell a story than a whitepaper or blog post, and canbe repurposed and shared across multiple platforms.But as with most trends, the pendulum can swing fast. While the trends are worth watching, make sure theyrea part, not the totality, of your digital strategy.3. Think about your social media strategy.A good social media strategy requires more work than just sending out a few posts here and there. The major platforms are established entities that each have their own strengths and weaknesses.The key is to determine how social plays apart inyour overall business. If its a source of new customers, or if continued engagement is important to the nature of your business, then its worth focusing more attention on it.Theres been some buzz about businesses dropping off of Facebook. Entrepreneur Damon Brown claimed that leaving social media increased his bottom line. However, if your brand has a loyal following or offers products that do well on a specific platform, it makes sense to stay the course.The moving target of discovery by algorithms is always a challenge, as it is to determine how much time to invest in behauptung platforms. Its wise to do a re-evaluation for 2019, but avoid r ash decisions based on the latest bad headlines.4. Great content still matters.Given that I run a content marketing agency, my bias is on full display here. However, there still are many good reasons why creating content on your digital platforms is essential. A recent Forbes report indicates that longer-form, higher-quality content will be even more important in the yearsahead.Customers dont want generic filler content designed to populate the page with nonsense language. Just as any good publication does, you want to provide customers and readers with value so they feel like they learned something useful. Derek Walter Derek Walter is the founder of Walter Media, which offers writing and content strategy services. He is also the author of Learning MIT App Inventor A Hands-On Guide to Building Your Own androide Apps. Start Your Business Business Ideas Business Plans Startup Basics Startup Funding Franchising Success Stories Entrepreneurs Grow Your Business Sa les Marketing Finances Your Team Technology Social Media Security Build Your Career Get the Job Get Ahead arbeitszimmer Life Work-Life Balance Home Office Lead Your Team Leadership Women in Business Managing Strategy Personal Growth Find A Solution HR Solutions Financial Solutions Marketing Solutions Security Solutions Retail Solutions SMB Solutions About Us Contact Us Partner with Us Copyright Policy Terms of Use Privacy Policy Do Not Sell My Personal Information Advertising Disclosure Sitemap 200 Fifth Avenue, Second FloorWaltham, MA 02451infobusinessnewsdaily.com Copyright document.write(new Date().getFullYear()) All Rights Reserved. Company About Us Contact Us Partner with Us Copyright Policy Terms of Use Privacy Policy Do Not Sell My Personal Information Advertising Disclosure Sitemap Network Business.com BuyerZone.com